Yellow Safety Badges

Delivering Yellow Badges to First Graders across Japan

With the aim of ensuring children stay safe on their way to school every day, we present yellow badges linked to traffic accident insurance to first graders across Japan.

This project began in 1965, motivated by a letter that appeared in a newspaper. The letter, which was written by a mother whose child was killed in a traffic accident, was addressed to the Prime Minister at that time and called for the prevention of traffic accidents.

By the 59th campaign in 2023, a cumulative total of 70.82 million badges had been delivered.

(in cooperation with Sompo Japan Insurance Inc., Meiji Yasuda Life Insurance Company, and The Dai–ichi Life Insurance Company, Limited)

The history of the yellow badges

1965	The Yellow Badges Project began from a letter written by a mother whose child was killed in a traffic accident.
1968	Linked traffic accident insurance coverage to badges.
1974	Design changed from an arm band to a badge.
Jan, 2010	Through the Yellow Badges Project, Mizuho and other collaborating companies were presented with a letter of appreciation by the Japan Traffic Safety Association for our long-running contribution to the promotion of traffic safety and prevention of traffic accidents among new first graders. The award ceremony
2014	The Yellow Badges Project celebrated its 50th anniversary
Jan, 2023	In the 59th year of the campaign, Mizuho and the other collaborating companies were presented with a letter of appreciation by the Japan Traffic Safety Association for the second time for our long-running contribution to the promotion of traffic safety and prevention of traffic accidents among new first graders through the Yellow Badges Project.

Presentation ceremony

Mizuho and the other involved companies held presentation ceremonies all over Japan from February to April.
On March 23, 2023, after the presentation ceremony in Tokyo, traffic safety classes were held where children representing the new class of students learned how to use a crosswalk together with the Metropolitan Police and campaign mascot Piipo-kun.

• Due to preventative measures taken against COVID–19, the current status of the project differs by region. No presentation ceremony was held in Tokyo in FY2020, FY2021 or FY2022.